May 26, 2026
May 26, 2026 – Anaheim, CA. BioVivo Science (BVS) premiered a natural caffeine derived from green tea to meet rising demand for clean, sustainable energy in nutraceuticals and functional beverages. Vice President of Technical Services, Jim Roza, discussed the evolving clean energy market, the strategic importance of U.S.-made ingredients, and 2026 supply chain and tariff outlooks.
A time was had at this year’s 45th annual Natural Products Expo West trade show in Anaheim, California. More than 66,000 members of the natural products industry gathered at the Anaheim Convention Center for four days of education, innovation, and networking opportunities. The WholeFoods Magazine team was in attendance for all the festivities, chronicling the latest offerings from more than 3,200 exhibitors, detailing over 300 guest speakers, and covering all the latest developments in natural. Here are 12 trends that stood out from the 2026 edition of Expo West.
Protein innovation extended far beyond traditional sports nutrition at Expo West 2026. Brands focused on combining high protein content with convenience, indulgence, functionality, and clean-label positioning, while dairy, meat, plant-based, and hybrid formats all competed for consumer attention.
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Originally Published in
WholeFoods Magazine
Date
May 26, 2026
Read the full article
https://www.wholefoodsmagazine.com/articles/17956-expo-west-2026-trend-report-innovation-transparency-and-functional-wellness