July 16, 2026
July 16, 2026 – Doris Ip, senior marketing manager at BioVivo Science, adds that AI is making everyday active nutrition more accessible and personalized. “In the past, consumers often needed specialized knowledge or professional guidance from a nutritionist to understand how ingredients, macros, or product benefits supported their activity levels. Now, AI tools can help people quickly explore what different nutrients do, compare products, and make more informed choices for daily needs.” However, she notes that the volume of AI-generated information can also be confusing or inconsistent.
“That makes trust even more important. Brands and ingredient suppliers need to support clear, science-based communication, transparent documentation, and responsible claims so consumers can feel confident that the products they choose for everyday active lifestyles are credible, effective, and easy to understand.”
The industry is also seeing an increase in multifunctional ingredients and formats. Ip from BioVivo Science tells us that consumers are seeking functional ingredients that support energy, focus, hydration, and overall daily vitality, delivered in convenient formats such as ready-to-drinks (RTDs), gummies, stick packs, powders, shots, and functional snacks.
“We see a strong opportunity for American ginseng, a North American native botanical that is different from Panax ginseng, and the former is often positioned for calm energy, stress support, and vitality.”
Ip shares that one of the biggest formulation hurdles is balancing efficacy, solubility, taste, and consumer expectations.Ip details that BioVivo Science has developed an optimized form of American ginseng with enhanced solubility to help improve bioavailability and make ginsenosides easier to incorporate into gummies and beverage formats.
“Natural caffeine is also gaining interest as consumers look for cleaner, plant-based, and more sustained energy support, compared with the sharper ‘spike and crash’ perception often associated with synthetic caffeine.”
On the note of formatting, Ip shares that one of the biggest formulation hurdles is balancing efficacy, solubility, taste, and consumer expectations.
“High-performance ingredients such as adaptogens or botanicals can bring challenges related to bitterness, sedimentation, stability, and how well they dissolve in beverage or snack systems. In mainstream formats like RTDs, gummies, and functional snacks, consumers expect products to taste good, look appealing, and fit easily into daily routines, while still delivering a meaningful functional dose.”
“The challenge is making these ingredients both effective and enjoyable enough for repeat purchase,” she says.
ADM’s Humpert points to another formulation challenge for traditional probiotics and some bioactive ingredients, as they may struggle to maintain efficacy under processing conditions such as heat treatment, moisture exposure, or extended shelf life requirements commonly associated with RTD beverages, baked goods, and snack products.
“This is where postbiotics and spore-forming probiotics can offer meaningful advantages. Postbiotics do not contain live microorganisms, which means they can withstand demanding formulation environments while maintaining efficacy.”
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Originally Published in
Nutrition Insight
Date
July 16, 2026
Read the full article
https://www.nutritioninsight.com/special-reports/ai-active-nutrition-personalization.html