June 1, 2026
June 1, 2026 – James Roza, VP of Technical Services at BioVivo Science (BVS), spotlights the resurgence of saw palmetto in men’s health formulations — noting its expanding role beyond prostate support to include hair growth and healthy testosterone levels when paired with synergists like pygeum and pumpkin seed.
The men’s health supplements market is diversifying beyond simple wellness and sexual health, with categories like probiotics for men on the rise. Emerging ingredients are coming to market that are redefining the category, while established ingredients are being repositioned in unique ways. Comprehensive formulas for testosterone support are also gaining traction as men look to stave off the natural testosterone drop associated with age. As the men’s health supplements market continues to grow, expect more nutritional ingredients and supplements with clinical validation to expand into new applications for men’s health. Here are just some of the emerging trends driving the men’s health supplements space.
Historically, men have been reluctant to discuss supplement use with their health care practitioners, instead using Internet sources like Reddit and YouTube for information about nutritional supplements. Now, though, experts say men are choosing brick-and-mortar retailers as their go-to experts for nutritional science.
“Men are more open to alternative and complementary solutions to health issues,” said Cheryl Myers, chief of scientific affairs and education for supplement brand EuroPharma in Green Bay, WI. “This may likely drive them to retailers, especially if the number of choices seems dizzying and not especially trustworthy. In fact, this is an area where retailer expertise can truly shine—developing trust between the stores and male customers who want someone they can count on to help navigate what’s best for their needs.” The men’s health market has even opened to beauty-from-within products, with men embracing healthy aging and hair restoration products, said James Roza, vice president of technical services for ingredient supplier BioVivo Science in Jeffersonville, IN.
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Originally Published in
Vitamin Retailer
Date
June 1, 2026
Read the full article
https://vitaminretailer.com/its-raining-mens-health-supplements/