June 1, 2026
June 1, 2026 – BioVivo Science’s (BVS), James Roza discusses the company’s ongoing clinical research into American ginseng, sourced from Wisconsin, measuring biomarkers for stress relief, cognitive function, and safety — with an enhanced-solubility extract built for beverage and gummy formats.
Consumer understanding of how gut health is connected to overall wellness is growing at a rapid pace, creating a pathway for functional brands to get creative with their offerings, like in the wellness shots category, which GoodBelly CMO Lella Rafferty says has been built around quick, targeted solutions for benefits like digestion. “One thing that’s changing is a deeper understanding of gut health itself—how the gut is not just responsible for digestion, but also connected to mood, immunity, and even mental clarity. Gut health is not something you fix in the moment—it’s something you build over time.”
There is growing demand for clean-label formulations, clinically backed ingredients, and products that deliver multiple health outcomes in a single serving, says James Roza, VP of Technical Services, BioVivo Science.
Greater water solubility is a centerpiece for BioVivo Science as well, says Roza. “BioVivo Science is currently engaged in new research to demonstrate the benefits of its American ginseng. The study is measuring biomarkers associated with stress relief, cognitive function, and safety. BioVivo Science sources American ginseng from Wisconsin to produce an extract with improved water solubility that is complementary to beverage and gummy formats. Its improved solubility also benefits the absorption of the naturally occurring ginsenosides, which generally have poor water solubility.”
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Originally Published in
WholeFoods Magazine
Date
June 1, 2026
Read the full article
https://www.wholefoodsmagazine.com/articles/17986-whats-driving-functional-foods-and-beverages-in-2026-protein-glp-1-gut-health-and-personalization